In Praise of Paris Hilton - the Next Oprah?

Oh my God is everywhere� On every TV station in every magazine, on the Internet, in bookstores, shopping malls, I even believe I saw her face recently on the bus, if I am not wrong�

Paris Hilton

� a phenomenon that a case of marketing magic, and it should be discussed in all business and marketing schools across the land.

What an interesting thing, if 1) you know you've seen the face of a blonde woman on the side of a public bus while driving at 60 miles per hour, 2) you are not sure whose face that may be, but 3) you still have the feeling that it could have been nothing more than Paris Hilton!

That marketing, friends. That is positioning and branding par excellence.

You must not young or old, cool or clueless, rich or poor, the new American icon that Paris Hilton is obvious in the sheer determination and carefully maintained Shy-blonde-next-door persona.

She is just shopping, doing nothing else� and we see how it (some of us the whole day, actually) .

It argues with her sister� and we are reading the data of the next day.

She breaks with her Freund� yes, I am sure thousands are heart feeling as well.

We live vicariously through Paris, while most of us do think it is another rich and pampered celebrity, and this one was born with a silver spoon in their mouth , And nothing special to notice or recognize, perhaps even another variant-of-the-day pop articles, the impact away.

But I have the feeling that Paris Hilton might turn out that more than that.

The girls, once from the waves to starring in the kind of low-budget flicks that you do not show that your child is now slowly insinuating their way into our homes, roads and in what we read and watch and hear.

This is nothing less than a "cultural invasion" on a scale matched and perhaps only superseded by the other True American Popular Culture symbol of our time - the only Oprah!

On note that I still ask whether Paris and their agents and managers have the sagacity to reposition her career to her in the "friend of the masses" number, Oprah is.

Somehow we believe that Oprah is "One Of Us ", even if it makes one hundred million U.S. dollars per year. That is their great achievement and legacy that can not be taken away.

So far Paris Hilton is still "the others."

There is still a distance between us and these easy-aloof and vulnerable, if good-hearted and happy blonde girl that seems to be more absorbed with their own trials and tribulations as our own.

The minute they discovered that real personal and economic Growth is beyond remain as the center of their universe and requires opening up and shooting like a comet into the orbits of the other, but more mundane life, Paris Hilton could be the next Oprah, in another sense.

I 'm not putting That beyond the possibility, generally underestimated Smarts of Paris Hilton. It is a real professional much sharper than most people give their loans. That is the reason why I think they will remain in our lives, in our living rooms, in our bookstores and our TV sets and podcasts for a long long time to come.

Who know one day even by the end of healing with us their own personal example as well, not only for what they do, only that they, like Oprah does (and is) on a daily basis. And that's a promise worth waiting for.
�
----------------------------------------------- ---

 

Ugur Akinci, Ph.D. is a Creative Copywriter, Editor, an experienced and award-winning Technical Communicator specializing in fundraising packages, direct sales copy, web content, press releases, movie reviews and hi-tech documentation.

He has worked as a Technical Writer for Fortune 100 companies for the last 7 years.

In addition to being an Ezine Articles Expert Author, he is also a Senior Member of the Society for Technical Communication (STC), and a Member of American Writers and Artists Institute (AWAI).

You can reach him at writer111@gmail.com for a FREE consultation on all your copywriting needs.

You are most welcomed to visit his official web site http://www.writer111.com for more information on his multidisciplinary background, writing career, and client testimonials.

While at it, you might also want to check the latest book he has edited -- one of the best volumes available today on SAT Math Success:http://www.lulu.com/content/263630

Article Source: http://EzineArticles.com/?expert=Ugur_Akinci